Equifax Senior Advisor Tom O’Neill sits down with Ian Wright, Chief Strategy Officer at IXI, to unpack the shifting landscape of consumer wealth in a post-COVID economy. Drawing on exclusive IXI data, they explore how total U.S. household assets have grown to over $66 trillion—while the median household has actually lost ground. The conversation dives into the shrinking mass affluent segment, the rising influence of retirees, regional trends in affluence, and how financial institutions can better target high-potential markets.

Economist Justin Begley of Moody’s Analytics delivers our macroeconomic update.

In this episode:

· Post-COVID wealth trends and overall asset growth

· The shrinking mass affluent segment and rise of the “barbell effect”

· Disparities in wealth distribution across income tiers

· Differences in financial outcomes by age group (Gen Z, Gen X, retirees)

· Geographic variations in wealth concentration

· Stock market and investments as primary drivers of wealth growth

· Declining deposit levels and implications for banks

· K-shaped economic and credit recovery

· Strategic marketing approaches for targeting affluent households

· Outlook for deposits and investments through 2025–2026