Artwork

EPISODE 235- Decentralize This: EY-Parthenon's Head of Emerging Technologies Strategy Igor Mikhalev on Marketing in a Trustless World

Marketer of the Month

published

Play Playing
iconShare
 
MP3•Episode home
Manage episode 503713942 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.

On The Menu:

1. Capitalism 2.0: Stakeholder impact over shareholder returns.

2. Data vs Creativity: Art and science symbiosis in campaigns.

3. Emotional Intelligence: AI's role in brand narratives.

4. Authentic Communication: Sincerity over corporate jargon.

5. Decentralized Technologies: Peer-to-peer value exchange revolution.

6. AI Augmentation: Enhancing human potential over replacement.

7. Measurement Revolution: GDP to well-being metrics transformation.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#IgorMikhalev #EY #Outgrow #Marketing #AI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

…   continue reading

571 episodes

#Business #Marketing #Outgrows