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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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John Hearty leads AI Governance at Mastercard, ensuring that AI systems the company builds or buys are fair, transparent, and effective. He drives responsible AI adoption, engages regulators, and advances tools, training, and research to embed AI ethics across the organization. With a background in R&D and global payments infrastructure, John holds 40+ patents and serves on ISO AI standards committees.
On The Menu:
- Trust as foundation: Mastercard's AI governance philosophy explained
- Evaluating AI systems for efficacy, fairness, and transparency
- Generative AI's transformative impact on marketing and creativity
- Building responsible AI solutions with external suppliers effectively
- The evolution from R&D to AI governance leadership
- The future of marketing in chatbot and agent-based systems
- Creating shared AI capabilities that elevate entire organizations
571 episodes
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