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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About Meaning
Igor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.
He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity.
In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨
Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev
#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation
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