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Exploring developer-marketer collaborations, and the Cadbury 200 campaign

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Manage episode 410327869 series 3550869
Content provided by Brew Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brew Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.

A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

  continue reading

Chapters

1. Introduction (00:00:00)

2. if (Developers && Marketers) {return 'Great Opportunities';} (00:01:24)

3. 200 Years of Cadbury (00:28:59)

4. Outro (00:28:59)

38 episodes

Artwork
iconShare
 
Manage episode 410327869 series 3550869
Content provided by Brew Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brew Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.

A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

  continue reading

Chapters

1. Introduction (00:00:00)

2. if (Developers && Marketers) {return 'Great Opportunities';} (00:01:24)

3. 200 Years of Cadbury (00:28:59)

4. Outro (00:28:59)

38 episodes

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