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October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?

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Manage episode 397052421 series 3550869
Content provided by Brew Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brew Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode.

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop.

[00:00] Introductions

[00:54] Remember who your post/email is for… HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]
Watch Esselunga's Peach advert here.
Further reading

  • Don't rely on quantitative metrics alone when reviewing marketing performance
  • How to make reporting more valuable
  • Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

  continue reading

Chapters

1. Introductions (00:00:00)

2. Remember who your post/email is for… HINT: it isn’t you! (00:00:54)

3. Is reporting even worth it? (00:08:46)

4. The Peach: The Esselunga advert that broke Italy (00:17:40)

5. Nostalgia marketing (00:24:47)

6. Wrap-up (00:32:14)

38 episodes

Artwork
iconShare
 
Manage episode 397052421 series 3550869
Content provided by Brew Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brew Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode.

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop.

[00:00] Introductions

[00:54] Remember who your post/email is for… HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]
Watch Esselunga's Peach advert here.
Further reading

  • Don't rely on quantitative metrics alone when reviewing marketing performance
  • How to make reporting more valuable
  • Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

  continue reading

Chapters

1. Introductions (00:00:00)

2. Remember who your post/email is for… HINT: it isn’t you! (00:00:54)

3. Is reporting even worth it? (00:08:46)

4. The Peach: The Esselunga advert that broke Italy (00:17:40)

5. Nostalgia marketing (00:24:47)

6. Wrap-up (00:32:14)

38 episodes

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