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Unpacking the Google SEO leaks, and effective crisis communication
Manage episode 423416608 series 3550869
First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!
In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.
Starting with the leaks, SEO managers Jason Morris and ShinRoo Chao dissect the contents of the documents and offer their expert opinions on whether this is a game-changer or just business as usual.
Mark then hosts a panel with social media manager Debbie Gacutan, account manager Ciaran O'Neill, and Head of Digital Marketing Rich Harper to discuss crisis management, and what to do when it hits the fan.
Further reading
The future of search is AI, but who will really benefit from it?
Meet Ciaran O'Neill, Account Manager at Brew Digital
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Chapters
1. Introduction (00:00:00)
2. Do the Google SEO leaks have any meaningful impact? (00:01:10)
3. Crisis communication and brand response (00:16:03)
4. Outro (00:29:14)
38 episodes
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