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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What does it really take to stand out in today’s saturated marketing world?
In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business.
From leveraging YouTube to playing the algorithm game with geo-targeting, Craig opens up about what’s worked, what hasn’t, and why playing it safe is often the riskiest move of all.
If you’ve ever held back from showing up online, this episode will give you the permission (and strategies) to just f@cking post it.
What You’ll Learn:
- Why controversy can be a smart marketing move
- How to build a personal brand without watering yourself down
- Craig’s secrets to long-term success on YouTube
- How targeting different regions can improve ROI and reduce costs
- What makes people trust (or ignore) your content
- The real reason authenticity beats polish every time
Who It’s For:
Marketers, creators, and entrepreneurs ready to cut through the noise, build trust, and grow their influence by being unapologetically real.
Resources & Mentions:
Guest: Craig Campbell
- Website: Click Here
Host: Kathryn Strachan
- Kathryn Strachan's Book: Click Here
Tags:
#SEOExpert #PersonalBranding #ControversialMarketing #ContentStrategy #YouTubeMarketing #AuthenticBranding #CraigCampbell #MarketingPodcast #BoldBranding #DigitalMarketing
Chapters
1. Introduction (00:00:00)
2. Guest Introduction: Craig Campbell (00:01:15)
3. The Power of Authenticity (00:02:48)
4. Controversial Campaigns and Creative Tactics (00:06:02)
5. Challenges and Determination (00:10:22)
6. Cracking YouTube Success (00:16:04)
7. Global Marketing Strategies (00:23:07)
8. Final Thoughts and Advice (00:28:09)
19 episodes
