When your team enjoys what they do, everything else starts to fall into place. In this episode, the host sits down with Mitch Tobol, Owner of CGT Marketing and a seasoned leader in the marketing and social media space.

Mitch shares how aligning marketing strategy with broader business objectives can transform agency effectiveness. He emphasizes the power of understanding the full sales funnel, educating sales teams, and focusing on vertical markets to drive consistent results. Mitch also dives into client selection, the impact of emerging tech like AI, and how agency culture plays a crucial role in long-term partnerships.

Whether you’re rethinking your strategy, testing new technologies, or being more intentional about client fit, Mitch’s perspective brings clarity and focus to modern agency leadership.

Takeaways:

• Align marketing efforts with overall business goals for measurable impact
• Educate and collaborate with sales teams to strengthen the sales funnel
• Choose clients who match your agency’s culture and values for sustainable success
• Continuously test and adapt to emerging tech like AI to stay ahead
• Plan thoughtfully, seek mentorship, and prioritize work-life balance for long-term growth

Connect with Mitch:

• LinkedIn: https://www.linkedin.com/in/mitchtobol/
• CGT Marketing LLC: cgtmarketingllc.com
• Twitter: https://twitter.com/mitchtobol

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour