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In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the big digital platforms. Also, it's a look-forward while celebrating a year of podcasting with 48 episodes!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

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