In this episode we discuss the critical importance of having a live chat, but we don't shy away from discussing the pitfalls, dangers, and mistakes some businesses make. Eric Kades is the founder of textchat.com. His innovative new chat to text platform makes it easy for businesses to be incredibly responsive and close deals faster, boost average order values, and provide an incredible customer experience.

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.