In this episode we'll learn the three most important things you need to do before jumping into launching a Facebook ad (including boosts). You can save a lot of money by better targeting your ad and ensuring you only pay for ads to be seen by perspective customers. You can save money by targeting non-traditional keywords or demographics that will reach your audience with less competition. Before you do anything know your numbers - do you know your customer acquisition cost and lifetime value? Learn why it's so important to know this before jumping into Facebook ads!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.