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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode I sit down with the dynamic CMO of Snowflake, Denise Persson, to dissect how her nearly 30-year marketing expertise has led her to running marketing for one of the world's most valuable companies. Denise strongly advocates for an outside-looking-in perspective, ensuring that the voices of her company's customers are the top priority.
She gives us a peek into the Snowflake MarTech stack, the AI Council she orchestrates, and how her team enables an AI blackbelt team of SDRs.
She also shares a great "Fail to Fab" story that continues to teach many lessons.
14 episodes
