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005 — Why Don’t B2B Marketers Talk About Joy?
Manage episode 480936741 series 3660809
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Most B2B SaaS brands talk about saving time or money — but what about delivering joy? In this episode, we look at why joy is often left out of SaaS messaging, and how showing the emotional value of your product can set you apart. From helping users feel capable to clearing frustrating blockers, we talk about the real impact of making work feel a little better.
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