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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Obsidians D2C-segment var de største ofre for Apples iOS14-opdatering i april 2021. Fra den ene dag til den anden stak iOS14 og ATT-opdateringen en kæp i hjulet på den direkte skalering via Facebook og Instagrams platforme for alt fra abonnementer på tandbørster, barberblade og underbukser til intelligente vandflasker, varme-opsugende madrasser og fashion-virksomheder.
Måske blev D2C muliggjort til at starte med af Facebooks algoritme - den, de nu mangler?
Playbooken er ændret. iOS14 er for D2C et kataklysmisk event, der vil slå virksomheder ihjel, men lade andre stige op af asken som Fugl Fønix.
Denne episode af Marketing Brief Extended handler om, hvordan du som D2C-virksomhed begår dig i det nye landskab og får succes i 2022.
13 episodes
