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Digital Marketing Expectations (Instagram Vs Reality.)
Manage episode 488200968 series 2964518
In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.
I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.
Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It’s not about the quick fix, it’s about building something that lasts.
In this episode, I unpack:
- The myth of overnight success in digital marketing
- Why marketing advice from influencers and CEOs doesn’t always translate to your business
- The difference between U.S. vs Australian market realities
- Why consistency matters more than perfection
- The truth about funnels, ads and “viral” content
- Why brand building is a long game, not a shortcut
If you’re sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one’s for you.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
369 episodes
Manage episode 488200968 series 2964518
In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.
I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.
Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It’s not about the quick fix, it’s about building something that lasts.
In this episode, I unpack:
- The myth of overnight success in digital marketing
- Why marketing advice from influencers and CEOs doesn’t always translate to your business
- The difference between U.S. vs Australian market realities
- Why consistency matters more than perfection
- The truth about funnels, ads and “viral” content
- Why brand building is a long game, not a shortcut
If you’re sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one’s for you.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
369 episodes
All episodes
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