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Why is LinkedIn so shit right now?

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Manage episode 490822348 series 2964518
Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now?

With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed.

I also share why your best chance of cut-through isn't a new algorithm hack, it’s showing up consistently, being intentional, and being unapologetically human. If you’re tired of the noise, the performative polish, and the ever-growing list of LinkedIn “rules,” this one’s for you.

What I cover:

  • Why LinkedIn engagement feels like it’s tanking
  • The myths about posting strategies (and why they don’t work)
  • How AI is influencing our content – and our confidence
  • The power of true authenticity in a polished world
  • How to show up intentionally and cut through the noise

Whether you're a service-based business or simply trying to grow your professional presence, you'll walk away with practical ways to re-energise your LinkedIn approach and make it work for you.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

  continue reading

373 episodes

Artwork
iconShare
 
Manage episode 490822348 series 2964518
Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now?

With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed.

I also share why your best chance of cut-through isn't a new algorithm hack, it’s showing up consistently, being intentional, and being unapologetically human. If you’re tired of the noise, the performative polish, and the ever-growing list of LinkedIn “rules,” this one’s for you.

What I cover:

  • Why LinkedIn engagement feels like it’s tanking
  • The myths about posting strategies (and why they don’t work)
  • How AI is influencing our content – and our confidence
  • The power of true authenticity in a polished world
  • How to show up intentionally and cut through the noise

Whether you're a service-based business or simply trying to grow your professional presence, you'll walk away with practical ways to re-energise your LinkedIn approach and make it work for you.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

  continue reading

373 episodes

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