Will AI take over marketing?

Marketing Espresso

Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

7d ago 8:42

MP3•Episode home

Send us a text

Is AI Going to Take Over Marketing? Let’s Talk About It

Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs?

In this episode of Marketing Espresso, I’m sharing my honest thoughts on the rise of AI in marketing. Yes, it’s a powerful tool. It can speed things up, help us brainstorm content ideas, and even write a first draft or two. But here’s the thing: AI doesn’t have your lived experience, your memories, or the stories that connect you with your audience. And that’s what truly sets your marketing apart.

We’re seeing a shift away from overly polished, generic content and back toward real connection. People are craving authenticity. They’re showing up at in-person events again. They’re spending less time on social media and more time building relationships. So no, AI won’t replace marketers - but it will challenge us to get clearer on what makes our brand actually stand out.

“If we’re all doing the same same, you’re just going to blend in and be a bit boring.”

Tune in now and ask yourself: how are you using AI in your business? Is it enhancing your creativity - or dulling it?
I’d love to hear your thoughts - DM me or send in a question for the podcast!

Thanks so much for listening to Marketing Espresso. If you’re enjoying the episodes, hit follow and leave a review so more people can find the show. And hey - if you’re keen for a hoodie or coffee mug, let me know. Merch might be brewing…

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

361 episodes

#Bec Chappell #Business #Marketing