Your sales team is giving prospects false reasons for not buying, and you're missing the real objections. Zig Ziglar's research reveals that customers decline purchases based on surface-level concerns while hiding their true hesitations - a disconnect that kills potential deals before you even know what hit you.

The Marketing Execution Podcast breaks down Ziglar's systematic approach to reading customer behavior and building unshakeable credibility. You'll discover the SUMMIT framework that transforms technical founders into trusted advisors, plus the tactical empathy techniques that move enterprise buyers from skepticism to signature. Most importantly, learn how to craft demonstrations that address both logical requirements and emotional drivers, the combination that closes complex B2B deals.

Mark Donnigan shares proven methodologies for long-term relationship selling and objection handling that have generated over $500M in tech startup revenue. These are enterprise-focused strategies for technical products with extended evaluation cycles.

Subscribe to the Marketing Execution Podcast for strategic GTM frameworks that actually work in complex B2B environments.

Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.