The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.

00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 02:06 Chris’ Bio

02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels

12:44 - 15:03 Welcome to the show, Chris!

15:04 - 19:00 Success Story: Saving a Client's Business

19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing

20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks

21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding

22:54 - 24:13 Pillar 3: Marketing Strategy

24:14 - 25:47 Pillar 4: Marketing Team Structure

25:48 - 27:58 Pillar 5: The Almighty Website

27:59 - 31:16 Pillar 6: Analytics and Reporting

31:17 - 34:00 Pillar 7: Tech Stack

34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio

35:06 - 37:48 Pillar 8: Templates and Guides

37:49 - 43:06 Importance of Long-Term Strategy

43:07 - 48:49 Assessing and Improving Value Proposition

48:50 - 54:36 Enhancing the Almighty Website

54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book

57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!

58:48 – 59:34 Join the Marketing Expedition Community today!

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