Using AI and Automation to Build a Lean Marketing Engine with Sarah Noel Block | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.

Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.

00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block

00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 - 01:34 Sarah’s Background

01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads

08:11 - 10:57 Welcome to the show, Sarah!

10:58 - 12:18 The Lean Marketing System

12:19 - 18:52 Implementing AI in Marketing

18:53 - 22:31 Success Stories from the Lean Marketing Engine

22:32 - 25:09 Understanding Gateway Offers

25:10 - 28:16 The Importance of Client Fit

28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:17 - 31:49 Building Trust with Clients

31:50 - 33:12 Setting Expectations for Marketing

33:13 - 38:53 The Role of Collaboration in Marketing

38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)

39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!

40:59 - 41:45 Join the Marketing Expedition Community today!

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