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Do you need to do marketing when you're busy?
Manage episode 476929203 series 3611844
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Putting off marketing until you're quiet is a big mistake.
Is it sensible to stop marketing when you're busy? In this video, Simon Bachelar explains why this approach can lead to unpredictable slow periods, irregular cash flow, and inconsistent growth.
They reveal the hidden risks of pausing marketing efforts and explain how you can do marketing in a manageable way even when you're busy. Filling your pipeline might feel like something you can think about later, but leaving it until you're quiet means you'll spend more on marketing to catch up.
Consistent marketing helps build a steady pipeline of future work, smoothing out capacity cycles and ensuring your business grows in the long term.
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