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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Whether you're slow or busy, this episode explores how to attract more of the customers and projects you actually want so you can be more profitable and say NO to busywork.
Using a simple and highly repeatable approach to promoting customer stories, we show how to clone your best buyers and build lasting demand.
• why example-driven content outperforms generic claims
• how to run quick customer interviews that convert
• building story arcs from before to after
• owning your content on your website first
• cross-promotion that sparks immediate referrals
• long-tail search wins from specific language
• simple tools and worksheets to make it easy
Check out marketing345.com for free worksheets.
If you don’t see one for your situation, contact us and we’ll build it or the marketing plan, and we may talk about it here. Tag us with your stories so we can amplify you and help your community take back local
Chapters
1. Why “Busy” Isn’t Success (00:00:00)
2. Defining Your Ideal Customer (00:00:34)
3. Content As The Core Solution (00:02:17)
4. Show, Don’t Tell With Examples (00:03:02)
5. Simple Customer Story Framework (00:04:13)
6. Distribution And Cross Promotion (00:06:01)
7. Search And Long Tail Benefits (00:07:16)
6 episodes
