Are you spending hours polishing content that no one will read - or worse, never publishing at all?

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) tackles the hidden cost of perfectionism for local leaders, businesses, and community organizations. If you’re constantly overwhelmed, this mindset shift might be exactly what you need.

This episode covers:

• How perfectionism leads to burnout and inaction
• Why digital content doesn’t need to be flawless
• When “good enough” is actually great
• Why it’s easier to edit something than to create from scratch
• How to budget your time instead of letting tasks consume it
• What Dan Martell’s “80% awesome” principle means for your marketing
• How to start getting results fast with less stress

Whether you’re running a Main Street, Chamber, DMO, nonprofit, or small business, this episode gives you permission to stop obsessing—and start doing.

💡 Pro tip: You can’t get more time, but you can reclaim the time you’re wasting on things that don’t really matter.