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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Your community is watching what you do - far more than what you say.
In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) challenges local leaders, staff, and board members to practice the same collaboration and marketing behaviors they expect from others.
This episode covers:
- Why leaders must model marketing and collaboration practices
- How poor habits erode credibility and participation
- The danger of “I didn’t have time” as a leadership excuse
- How board members can set the tone for local engagement
- How automation makes it easy to lead by example
- The ripple effect when your board walks the talk
Whether you’re a Main Street director, Chamber leader, DMO, or board member, this episode will help you turn good intentions into visible action that inspires others.
💡 Pro tip: If you want others to participate, make it easy - and start by doing it yourself.
🔗 Mentioned Resources
- Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
- Express Email Newsletters → https://www.locable.com/express-email-newsletters/
- Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
- Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
- Buy the Marketing 3-4-5™ Book >>
- Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/
Chapters
1. Setting The Stakes For Local Leaders (00:00:00)
2. Credibility Requires Practicing What You Preach (00:00:16)
3. The Canva Trap And Accessibility Risks (00:01:24)
4. What Real Collaboration Looks Like (00:02:12)
5. Automating Shared Events And Content (00:03:00)
6. Board Members As Living Examples (00:04:04)
7. Minimum Participation As A Standard (00:05:10)
8. Momentum, FOMO, And Content Flywheel (00:06:02)
9. Lead So Your Community Can Take Back Local (00:06:23)
4 episodes
