Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline.

You’ll learn

• Why “one platform/one room” thinking is risky and how WOM complements your other channels
• The difference between selling to the room and selling through the room
• How to show up: clear, simple messaging people can actually repeat
• Touch points that keep you top-of-mind (email, social, DMs, quick check-ins)
• How to ask for referrals without being awkward
• Tracking the pipeline: what to log, how to see where referrals really come from

• Send a short check-in email to past clients and two strategic partners this week
• Follow three target accounts on social and leave one thoughtful comment each
• Add a single line to your next convo: “If someone asks about X, I’m happy to help”
• Turn on two-factor authentication and add a backup admin to your brand accounts
• Start a simple referral log (source, date, touch points, outcome) in a sheet or CRM