Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without living online 24/7.

You’ll learn

• Why marketing feels chaotic (noise, mixed advice, tool overload) and how systems fix it
• What to systematize first: scheduling and reporting (and why real-time posting burns you out)
• A practical batching workflow: plan → brief → create → schedule
• Pillar content → many posts: turn one big piece into a month of assets
• Tool fit > tool hype: choose software you’ll actually use (and stick with it)
• Avoiding shiny-object syndrome without stalling improvements
• Automation and personality can coexist (how to stay human while you batch)
• How often to review systems—and how to spot a systems problem vs a results problem

• Make a one-page content calendar for next month (dates, pillars, offers)
• Block four focused sessions: plan, brief, create, schedule
• Turn one long piece (blog, video, podcast) into 5–10 posts
• Auto-schedule a simple report to hit your inbox monthly
• Pick one tool to standardize on (and stop testing three others)