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Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies.

🎤 Our speakers:

• Charlotte Todd – Former E-Commerce Director at British Gas, with deep roots in retail from Net-a-Porter, Nails Inc, and more. Charlotte shares real talk on building personalised experiences that ACTUALLY work.
• Rachel Neath – Senior Product Manager at E.ON Next, diving into how empathy, data, and personalisation can improve customer journeys — especially for vulnerable audiences.
• Andy Kaiser – Co-founder of Nine Tailed (now part of Contentful), offering a tech-forward perspective on using AI to power smart personalisation at scale.

💡 Key takeaways from the panel discussion:

• Why personalisation has been “broken” — and how AI is fixing it.
• How brands like Nails Inc., Reese, and E.ON are redefining relevance and customer experience.
• The real power of composable digital experience platforms (DXPs).
• Actionable advice for marketers who want to start small and scale smart.

Want to join our next immersive event? Brand leaders can email [email protected] to get involved (no agencies or tech vendors, sorry!).

Please don’t forget to leave a 5⭐ rating on Spotify, Apple, or wherever you listen. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Laura Thornley
https://www.linkedin.com/in/lau-thornley/

Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/

Andy Kaiser
https://www.linkedin.com/in/andreaskaiser/

Rachel Neath
https://www.linkedin.com/in/rachelneath/

Contentful
https://www.contentful.com/

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/