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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The word community gets thrown around constantly but very few brands or creators are actually building one.
In this live episode of Marketing in the Madness, recorded at our sold-out event in London, moderated by Sedge Beswick, founder of NXT LVL featuring PerfectTed’s Romilly Bodington and InterTalent’s Alex Segal break down what genuine community really looks like in 2025 and how the smartest brands are building it.
• Why follower count tells you nothing about community: Most brands confuse reach with belonging. Romi and Alex explain why community is built through connection, not numbers.
• How PerfectTed turned storytelling into explosive growth: From packaging to social content, they show how vulnerability and relatability made the brand stick.
• The new rules of creator partnerships: Creators are younger, smarter and more intentional and they won’t work with brands who lack authenticity.
• Why IRL ‘temples’ matter more than ever: From cafés to run clubs, in-person spaces are becoming the real backbone of modern brand communities.
• How to actually measure community success: Impressions aren’t it. Learn what qualitative signals matter and how to spot real engagement.
• The rise of niche and micro-creators: Smaller creators are driving higher trust, deeper engagement and better long-term value than ever before.
Community is becoming the most defensible moat in brand building yet most teams still chase metrics that don’t matter. This episode gives you the frameworks, examples and mindset shifts needed to build something people choose to be part of.
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Connect with us:
Sedge Beswick
https://www.linkedin.com/in/sedge-beswick/
Romilly Bodington
https://www.linkedin.com/in/romillybodington/
Alex Segal
https://www.linkedin.com/in/alexsegal30/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in the Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/
Street Agency
https://www.linkedin.com/company/streetagency/
https://www.instagram.com/street.agency/
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