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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and long-term brand strategy. AJ shares his unconventional journey from social media management to leading marketing teams and reveals the critical lessons he’s learned along the way—like why validating before delegating is a must and how AI can amplify creativity without replacing it.
They also dig into whether outbound marketing is dead, why B2B brands need to think more like disruptors, and how quality content—not quantity—will dominate search in the AI era. If you’re ready to rethink your marketing playbook and get ahead of the curve, this episode is packed with insights and actionable advice.
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