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If you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.

This is one of the biggest concerns I hear from the people I work with.

And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?"

Please resist this advice.

A response that attracts ideal clients and elicits a "yes" is one that directly addresses an acute client need in a way that is heart-felt and authentic.

I talk about how to create a response that cuts through the noise in this podcast.

If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.