Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

496. Decoding Search Patterns with Dr. Pete Meyers

53:10
 
Share
 

Manage episode 476038740 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape.

His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.

  continue reading

504 episodes

Artwork
iconShare
 
Manage episode 476038740 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape.

His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.

  continue reading

504 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play