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498. Existential Marketing with Mordy Oberstein

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Manage episode 478623024 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity.

He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc.

If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a must-listen. Tune in! 🎧

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/498.

  continue reading

503 episodes

Artwork
iconShare
 
Manage episode 478623024 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity.

He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc.

If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a must-listen. Tune in! 🎧

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/498.

  continue reading

503 episodes

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