I speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively in EMEA. In this episode Douglas and I speak about the marketing strategies they’ve used to get there. We spend a lot of time talking about product, SEO, direct response, digital marketing, personalisation and display. We also discuss how Skyscanner use a lean and agile approach to marketing to make sure they see success on a small scale before they grow any new marketing campaign.