Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link building, how Venngage go about link building and how they target their marketing team on new links built. This is a great example of a bootstrapped company who have used content marketing to generate 5,000 new user sign ups per day.
28 episodes