Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
MP3•Episode home
Manage episode 285732155 series 2284979
Content provided by Peter Sumpton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Sumpton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This is a recap episode with one of my first ever guests, but an important one - PR Smith, creator of the SOSTAC Marketing Planning System.
Why so important?
SOSTAC is one of the most important and fundamental models that I promote and actively use. Basically, if you are in Marketing and don't know or use this model.... are you REALLY in Marketing?
No. The answer to this is NO.
For further information on this episode, check out the show notes:
https://marketingstudylab.co.uk/episode-10-sostac-pr-smith-paul-smith/
166 episodes