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From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz
Manage episode 490477543 series 3550086
There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to explore what SEO actually means, bust some major myths, and outline the path to your highest ROI!
Tune in as we dig into the REAL nitty-gritty of modern search engine optimization — how to choose and create your niche pillars, what to benchmark and build before investing in paid media, and how to grow organic traffic without spending the whole damn month writing content. No fluff or super-techy jargon, just accessible GOLD.
Marketing sucks. Let’s learn together. Hit play to discover:
- How to get started (and set your expectations)
- The role that marketing foundations play in a successful SEO strategy
- The key metrics that you should be tracking as a business owner
Please rate, review, and subscribe!
Guest bio: Adrienne Kmetz is a 20-year marketer with a love for content and SEO. She partners with marketing leaders to help them add structure and scale to their operations. She spends most of her time offline though, in the Colorado mountains where she lives with her two dogs.
Timestamps:
00:12 Meet Adrienne Kmetz
02:21 Adrienne’s story
06:50 What is SEO?
10:43 How to get started
13:02 Growing organic traffic
17:20 Marketing foundations & customer delight
24:00 Pillars & core pages
26:28 Organic funnels & paid media
28:05 Hair extension story
31:44 Content is queen
34:36 Key metrics to track
37:53 Investing in paid media
42:10 Your action item
43:35 Outro
Links mentioned:
Adrienne Kmetz
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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