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For every thriving Facebook group out there, there are thousands dead or on life support. Should you bother making one for your business? How do you make sure it doesn’t suck? Does anyone even use Facebook anymore?
In this episode of Marketing Sucks, marketing coach and Facebook group expert Michelle Vroom shares how she helps her clients build Facebook groups that actually make money, and some juicy tips to help you create your own lead-generating community. Listen now to learn how AI has revived Facebook groups (not in the way you think), how group engagement has shifted, and why size matters.
Marketing sucks. Let’s learn together. Hit play to discover:
- Best practices for running a successful and profitable Facebook group
- The content strategy that builds trust, sparks engagement, and boosts sales
- How to pitch in a group without feeling sleazy
Please rate, review, and subscribe!
Guest bio: Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of three boys who's built a multiple-six-figure business working 20 hours a week, she understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.
Timestamps:
00:11 Intro
01:09 Meet Michelle Vroom
05:03 Facebook group resurgence
08:42 Size & engagement shift
11:39 Automation v. relationships
15:41 Best practices
18:54 Content strategy
27:45 “The group will run itself”
33:01 Early stages of business
35:35 Selling in communities
43:08 Pitch improvement
45:33 Lean into the awkward
47:41 Action item & outro
Links mentioned:
Michelle Vroom
facebook.com/groups/marketlikeabossgroup
Instagram: @marketlikeabossmv
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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