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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks.
Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it!
Marketing sucks. Let’s learn together. Hit play to discover:
- How to know when you’re ready for paid ads — and two things to have in place FIRST
- The key components of a successful campaign (and the metrics you’ll want to track!)
- Your best-bet paid ads platform as a service-based business
Please rate, review, and subscribe!
Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales.
Timestamps:
00:12 Intro
01:00 Meet Alvaro Berrios
02:05 Alvaro’s intro to ads
06:19 Prepping for paid ads
09:42 Start slow & set a budget
12:39 The right platform & mindset
16:17 Ethics in marketing
18:57 Successful campaign components
24:08 Boosting v. actual ads
28:10 When to hire an ads manager
31:31 Unethical agencies
32:58 Ad trends
37:16 Lay the foundation
Links mentioned:
Alvaro Berrios
alvaroberrios.com/facebook-ads-rapid-launch
Instagram: @imalvaroberrios
YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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