Fiona Scott shares why PR is an important part of your marketing strategy!
Manage episode 480035382 series 3629315
On today's episode of Marketing Unzipped, I have the pleasure of interviewing Fiona Scott of Scott Media.
Fiona and I have worked together since the early days of The Pursuit Agency and I couldn't wait to have her as a guest on the show because she has so much knowledge and wisdom to share and as you hear she's had an AMAZING career as a journalist before starting her PR business.
Scott Media isn't your normal PR agency. Fiona operates as a newsroom and is a journalist for her clients, writing their press releases and supporting them to make their businesses visible to the business world. I can honestly say working with Fiona is one of the best decisions I ever made. because when I go to football or meet up with family and friends they'll tell me about opening the paper and seeing me in it or logging onto the internet and there I am on a news website! And that right there is the power of PR!
Fiona shares about crisis management explaining what it is and giving an example that she had to spend a bank holiday weekend dealing with!
If you're looking for a PR partner who works with you in your business and you like what you hear and want to have a conversation head to www.scottmedia.uk or pop her an email at [email protected]
18 episodes