Summary

In this episode of Marketing Unzipped, Rob Curtis explores the phenomenon of snackable content, which has emerged as a response to decreasing attention spans and the need for quick, engaging content. He discusses the effectiveness of micro content in capturing audience attention, strategies for creating impactful short-form videos, and the importance of balancing brevity with substance. The episode also highlights successful examples of brands utilizing snackable content and provides actionable tips for marketers looking to implement these strategies in their own businesses.
Takeaways

• The average human attention span has decreased to just 8.25 seconds.
• Snackable content is designed for quick consumption and engagement.
• Platforms like TikTok and Instagram have transformed content consumption habits.
• Brands that switch to short, focused content see increased engagement.
• Visuals are crucial in grabbing attention quickly.
• Authenticity and relatability are key to successful micro content.
• Subtitles are essential as many viewers watch videos without sound.
• Content should provide value and be memorable, not just quick.
• Using humor and cultural references can enhance engagement.
• Tracking performance helps refine content strategies.

Chapters

00:00 The Rise of Snackable Content
03:20 Why Snackable Content Works
05:35 Creating Engaging Micro-Content
08:56 Balancing Brevity and Substance
10:52 Examples of Successful Snackable Content
14:51 Building Your Snackable Content Strategy
Keywords

snackable content, micro content, audience engagement, marketing strategies, short form videos, social media, content creation, digital marketing, attention span, branding

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