Picture your inbox lighting up at 3am - not with spam, but with the chilling news that your entire customer database has just walked out the back door.

In this episode, Abbie chats with Daryn Hesketh, founder of Dark Knight and a 27-year cybersecurity veteran who’s evolved from hands-on engineer to risk consultant. Daryn demystifies the surge in attacks on retailers and businesses, shares war stories from the trenches, and explains how AI is reshaping both threats and defences.

We break down the realities of managed services, compliance pitfalls, and why befriending your IT team could be your best shield.

What You’ll Learn

- Everyday Armour: Simple steps like multi-factor authentication and cyber insurance that turn vulnerabilities into fortified defences without breaking the bank.

- AI Double-Edge: How tools like penetration testing accelerators empower protectors, even as attackers wield them for faster, smarter exploits.

- Human Firewall: The irreplaceable role of trust, training, and personal service in cybersecurity—because tech alone can’t outsmart evolving threats.

Daryn's grounded insights are a reassuring call to action: in a world of escalating digital dangers, staying vigilant and human-centred keeps the bad guys at bay while letting businesses thrive.

Marketing Vs The World is produced by Urban Podcasts.