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WHSmith disappears, 'Share a Coke' returns and restructures

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Manage episode 474941704 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.
  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 474941704 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.
  continue reading

140 episodes

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