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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.
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