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Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business...

Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance.

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

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115 episodes