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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Competing with the big boys and She Sheds!
Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry.
Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI in marketing, and how she has embraced AI, from low level chatbots and Chat GPT to creating AI models for data personalisation.
Oh, and also how they are competing with the corporate big boys...and winning!
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Newcastle, May 2025
115 episodes
