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Etsy's AI curates the search for the perfect thing

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Manage episode 476219224 series 3603730
Content provided by American Public Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Public Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Etsy, the online marketplace known for selling one-of-a-kind handmade items, is hoping that artificial intelligence can boost sales of those crafty creations. The site has been selling less stuff and recently announced a plan to double down on high-quality and unique merchandise over cheap and mass-produced. Now, it's launching AI-curated product collections, based on trends like island luxe or maximalism. They build on the work of human trendspotters, using AI to scan the site and tag thousands of matching products. Nick Daniel, chief product officer at Etsy, explains what the company calls algotorial curation to Marketplace’s Meghan McCarty Carino.

  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 476219224 series 3603730
Content provided by American Public Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Public Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Etsy, the online marketplace known for selling one-of-a-kind handmade items, is hoping that artificial intelligence can boost sales of those crafty creations. The site has been selling less stuff and recently announced a plan to double down on high-quality and unique merchandise over cheap and mass-produced. Now, it's launching AI-curated product collections, based on trends like island luxe or maximalism. They build on the work of human trendspotters, using AI to scan the site and tag thousands of matching products. Nick Daniel, chief product officer at Etsy, explains what the company calls algotorial curation to Marketplace’s Meghan McCarty Carino.

  continue reading

151 episodes

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