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Alicia and George break down the wild true story behind Mackenzie-Childs — the beloved ceramics brand whose founders not only lost their company…but also the rights to their own name.

It’s a cautionary tale every founder needs to hear about scaling too fast, taking on debt, and trusting investors to have your best interest at heart.

What We Cover

  • The origin story of Victoria & Richard Mackenzie-Childs
  • How rapid expansion and heavy debt led to disaster
  • What happens when private equity takes over
  • How the founders lost their naming rights
  • The emotional fallout of watching someone else run the brand you built
  • Key founder lessons around scaling, contracts, and protecting your IP

Key Takeaways

  • Scale slowly and strategically
  • Negotiate from worst-case, not best-case
  • Your name is an asset — guard it
  • Private equity is a transaction, not a partnership
  • Write your non-negotiables before you ever see an offer

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53 episodes