Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?
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5 episodes