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In this foundational episode, we break down the four distinct levels of motivation, ranking them from the weakest (fear and shame) to the absolute strongest (pro-social connection). Discover why incentives and rewards (extrinsic motivation) have limited power and how to unlock the limitless drive of intrinsic motivation and purpose. This is essential listening for leaders, parents, and anyone looking to move past indecision and create lasting action.

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243 episodes